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BOB LUCIDO

PRESIDENT & CEO

Bob Lucido is an ambitious leader and professional as well as an expert in marketing and negotiating real estate to maximize profit for his buyers and sellers.

Driven by a passion to help others and a strong moral compass, Bob holds a spotless real estate record that he attributes to the winning formula upon which he has built his career and his team: Integrity, Knowledge, Results.

This formula has served him, his clients, and his team members well for over 40 years.

+ 1977: Launched his career at age 18, becoming one of the youngest people to obtain a real estate license in Maryland.

+ 1991: Founded Builder’s First Choice, the second largest new home sales & marketing team in the country - included offices in 5 states, employed over 300 people, and reached nearly $1 billion in sales.

+ 2008: Founded Bob Lucido Team together with wife Tracy and just a small group of agents.

+ 2014: Joined Keller Williams; became #1 KW team in the world.

+ +2016: Launched global division, Lucido Agency.

+ TODAY: More than 200 Lucido team members throughout multiple locations across the country; recognized by REAL Trends and The Wall Street Journal as the #6 real estate team in the country.

RECOGNITIONS + AWARDS:

  • Innovator of the Year, Keller Williams. (2016)

  • Top Luxury Agent, Keller Williams. (2016, 2015, 2014)

  • Best Real Estate Agent in Baltimore, Baltimore Sun. (2017)

  • Best Real Estate Agent in Howard County, Baltimore Sun. (2017, 2016, 2015, 2014)

  • Top Workplace in Baltimore, Baltimore Sun. (2017, 2016, 2015, 2014)

  • Influential Marylander, The Daily Record. (2017)