NOW HIRING! // Marketing Coordinator
Ellicott City, MD
MARKETING COORDINATOR OVERVIEW
We are seeking a full-time Marketing Coordinator to help produce and execute marketing and advertising projects - especially those pertaining to our listings. In this role, you will join our in-house marketing department, @LucidoMarketing, that shapes all of our company’s marketing campaigns - from concept and development through execution and tracking. The marketing department provides vital services and strategy to our entire company, which includes our hub and expansion teams. Our customers include the agents on our teams as well as the clients selling or buying homes with us.
You will be primarily working to serve our hub, Bob Lucido Team of Keller Williams Integrity, with five offices in the Maryland market. You will work out of the marketing office, which is in our headquarters located in Ellicott City, MD. The position is full-time, 40 hours per week.
The ideal candidate is a motivated self-starter who takes initiative, thinks strategically, and thrives in a deadline-driven team environment with many moving parts. You are creative and appreciate the key role of storytelling in marketing; yet you are driven by results, and consistently handle multiple projects to produce a high volume of content. You love all things marketing, and are always researching and developing yourself to implement new ideas with our team as the industry changes.
WHAT YOU WILL DO
Work collaboratively with marketing team and external vendors to execute efficient and effective marketing and ensure cohesion between the Lucido brand and all marketing deliverables
Work with Marketing Manager and Senior Marketing Coordinator to ensure all listings go to market effectively by delivering necessary marketing collateral (photography/videography, copywriting, brochures, direct mail, social media, email, flyers, ads)
Select listings for ads; produce print-ready ads for publications (weekly newspapers, monthly and quarterly magazines, etc)
Write copy for various marketing purposes (ads, brochures, blogs, eblasts, etc)
Assist with production of property brochures and direct mail campaigns using existing templates
Produce agent welcome package for new agents using existing tools and templates
Produce agent marketing requests using existing templates
Produce and send eblast campaigns for agent broker opens
Track effectiveness of marketing campaigns and compile marketing reports for listings
Work with Social Media Coordinator and Videographer to ensure content from advertising campaigns (listings and messaging) are being featured and promoted on social media
Work with marketing team to drive adoption and usage of tools through internal marketing and communications
WHAT WE’RE LOOKING FOR
Understanding of marketing strategy and planning with the ability to identify the right tactics across a multitude of channels (print, digital, social, content, direct mail, video, events, etc)
Passion for marketing and staying up-to-date on current real estate related matters, tools, and trends
Strong written and oral communication skills
Meticulous attention to detail and organization
Exceptional time management, prioritization, and problem-solving skills
Experience in writing copy or content for a variety of platforms
Keen eye for good design and layout; ability to select the best photos to use in marketing materials
Expectation of confidentiality on all department and company matters
Ability to thrive in a fast-paced environment by working independently and collaboratively
Continuous desire to improve existing processes by thinking critically and creatively
Willingness and ability to learn and use new technology platforms, tools, and programs
Experience with Google suite, Mailchimp, and social media/online marketing platforms
Bachelor’s degree or 1-2 years of related work experience is preferred
Experience in real estate, interior design, or marketing and communications is a strong plus
Knowledge of InDesign is a strong plus
Experience with CRM or database management is a strong plus
HOW TO APPLY
If you think you’d be an awesome addition to our marketing department, and you would like to explore the possibility of a rewarding career with one of the top real estate teams in the world, we’d love to hear from you.
Please send your resume and a cover letter to Careers@BobLucidoTeam.com. In your cover letter please be sure to include the specific skills and experience that would make you a great fit for this position.
We’re excited to review your application! xo, LucidoMarketing
P.S. If this is not a great fit for you but you know someone who would be perfect for the job, please do us a favor and send this their way!
Bob Lucido Team, LLC is an Equal Opportunity Employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.